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Moving Past Stuckedness

July 20th, 2016 by Morna

stuckedness

Have you ever had so much on your plate that you’re stuck with where to start? I know I have. Last week I started thinking about all the ideas I have to grow ICAP. There is the weekly blog/ezine, the monthly coaching and interview calls, and some content that is already planned to write. Then there is book in progress, the podcast in the works, and the work I want to have happen in our Facebook groups. Wait, I forgot about the webinar I am creating. I know I can look at the my projects and figure out which to pick first, so overwhelm is not the problem.

It really is about uncertainty and where to start or how to move forward on the one project. And, if you are like me, having so much to sort through can keep you stuck. You end up studying the issue to death, over-thinking it, over-revising it, and, yes, staying stuck. I think a good term for this in my case might be analysis-paralysis.

Does this sound familiar? What is the solution?

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Plug The Profit Leaks in Your Business

July 13th, 2016 by Morna

profit-leaks

Do you remember the lyrics of a childhood song, “There’s a hole in the bucket, dear Liza, dear Liza”? I don’t know if kids still sing this today or not. In the 1950s and 1970s, a British comedic duo, Flanders and Swann, wrote a parody named “There’s a Hole in My Budget.” Well, for some of us that hole is all too real.

Last week I was working on a new webinar titled “5 Smart Ways to Make Money in Your Creative Arts Business Now.” While you definitely want to bring more money into your business, you may have holes in your business where money is just leaking out. Bringing in more cash does not negate what you are losing.

To get started, you will need to actually look at your numbers. Yes, I know that it is not as much fun as creating, but you can’t find the leaks otherwise.

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Breaking Through Your Creative Blocks

July 6th, 2016 by Morna

break-through-blocks

I had a conversation last week with a client who was stressing about spending so much time on and in her business that she was feeling stuck. Beth told me how she used to love to create just for herself, without a business outcome involved. Only now, she just did not even have time to do that. And, she was suffering. She felt lost and was beginning to be “stuck” with the creating that was important to her business growth. I suggested that she schedule “Beth time” into her calendar for creativity and stick with it, no matter what. By allowing time for herself, I believe Beth would show up better in her business.

As we were talking about how to schedule that time, I remembered the  lecture Elizabeth Gilbert gave at the 2009 TED Conference entitled “A Different Way to Think About Creative Genius.” It was about nurturing creativity.

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Reclaim Your Creative Energy

June 29th, 2016 by Morna

reclaim-creative-energy

I am really a very organized person. I know where to find what I need. I could say, “A place for everything, and everything in its place,” only that is not quite exactly true.

While I am organized and I know where everything is, I can become someone who is consumed by stacks of this and that. Yes, I know what is in the stacks, but all those stacks are robbing energy from me.

When the space is clearer, so is my mind. When my mind is clear, I will work better. I know this to be true. I also know that once I start working in a clear, clean, clutter-free environment, new opportunities show up for creativity and for business. Why would I — or you — not want this to happen?

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Set Your Business GPS!

June 22nd, 2016 by Morna

biz-gps

Last weekend on my way to the Eastern Shore, I got caught in a mass of slow traffic. Anyone from these parts knows we only have one way to reach the beach, and that’s using the Chesapeake Bay Bridge in Annapolis. Its two spans date to 1952 and 1973 and can’t handle today’s traffic. Slow-downs and waits are a normal occurrence, particularly during the summer, so I try to time my trip to avoid them. Despite my best efforts, I was stopped.

Because of the nature of the journey, my GPS isn’t of much use. It can’t re-route me across the water! As I edged along, I thought about the GPS you set for your business.

• Your car’s GPS won’t work without a starting and ending point. It’s the same in your business. You need to know where you are now and where you want to go.

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Get the Word Out!

June 15th, 2016 by Morna

pr

Promotion is key for creative entrepreneurs who want to grow their businesses. Part of that is getting press coverage, whether that is through traditional offline methods or social media.

The news release, also known as the press release, is one of your most valuable tools for gaining publicity and growing your business. You gain name recognition and become the “expert” in your field.

Reporters do not dig up all the stories you read in the paper, see and hear on television or view on social media outlets. Many of these stories originated with

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You Can’t Do It Alone

June 8th, 2016 by Morna

can't-do-it-alone

You have a big vision for your business, right? And, as much as you might like to, you can not get to the big vision without support.

In the beginning you did everything, or most everything yourself. Depending on your business, in addition to creating your art, you packed and schlepped every thing to the post office, you wrote all the copy or directions and tested your own patterns, you packed your patterns, you did your own bookkeeping, you cleaned your studio, you tried to set aside some time for marketing, you learned how to maintain your website, if not develop it. The problem is that all your time was taken up with much that didn’t move your business to the next level. And, if you are like other creative people I know, you focused more on creating your art than the “behind the scenes” of your business.

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Kick-up Your Summer Revenue

June 1st, 2016 by Morna

summer-cash

This is the unofficial first week of the summer. For many people, this is the time to kick back and take it easy. You know the lazy, crazy days of summer! And, sure people do take vacations, but not all of them are gone every day all summer. So, you shouldn’t be either.

If you are trying to grow your business, taking it easy really isn’t an option. And, if you take advantage of the time many people do take it easy, your business will be ahead of the game.

Here are some ideas to kick-up your revenues this summer.

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Quilt Market Roundup

May 25th, 2016 by Morna

quiltmarketroundup

I got back on Sunday evening after four days in Salt Lake City, which has to be one of the friendliest cities around. Yes, I just confirmed that it ranks second in a Travel + Leisure poll. I started my stay with a trip to Harmon’s Grocery to pick up flowers for my room, and a young woman actually took me part of the way so I wouldn’t get lost. As for Market itself, I loved catching up with long-time friends and making some new ones. I loved being inspired, and I definitely was.

In a few words, the themes that kept popping up for me are flowers — large flowers — glamping/camping, handwork, and navy and gray.  Here’s just a bit of what I saw.

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Grow Your Business With a Business Journal

May 18th, 2016 by Morna

Business Journal

 

One of my favorite practices as a creative arts entrepreneur is to keep a business journal. As the leader of your business, you have so many hats to juggle that it helps to have a place to track those ideas. It also helps you make decisions about where to grow your business and yourself.

I find that my clients who keep a business journal, find it extremely valuable, a real difference-maker in their businesses. This is true regardless if journaling is done in a pretty book, on an iPad, or with our weekly Success and Strategy Summit tool.

Have you been putting off journaling for your business? Here are six reasons why you should start:

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