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Reinventing everyday

August 24th, 2016 by Morna

 

reinventingeveryday-3Rs

Are you practicing the 3 R’s?  What are the 3 R’s, you ask? Recycle, reuse, repurpose – all part of reinventing your business everyday. How much of what you create just needs to be spiffed up or re-slanted to make it new? We see it all the time in other markets. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a creative arts professional?

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It’s Not Just About Sports

August 17th, 2016 by Morna

rioolympics1

Have you been watching the Olympics? I always enjoy the competition and the personal stories. I found myself staying up late watching several of the events live. I continue to be inspired by watching people who are the best at what they do. Here are some of the business lessons I saw.

1. Set really big goals. I have watched Katie Ledecky’s pursuit of her Olympic goals for the past few years. She grew up and went to high school in my county, so she is covered by our local news. Her coach, Bruce Gemmell, worked with Katie to look at the bigger picture, developing a vision for the future. Gemmell brought his corporate speak to his swim coach career and talked about setting BFHG — Big Fat Hairy Goals.

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Pay it forward!

August 10th, 2016 by Morna

payitforward

The last time I was at our home on the Chesapeake Bay, our neighbor’s grandkids were visiting. They were having a great time skipping stones across the water. Do you remember doing that as a kid or with your kids?

The effect, of course, is that you can see ripples in the water. And the more ripples, the better.

Have you ever thought about the ripples you make with your business? I want to share a few stories about ripples.

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Secure Your Own Mask First

August 3rd, 2016 by Morna

securemask

This week I am in Dallas on business and am fitting in a visit with one of my cousins. This required an airline flight from Baltimore. Of course, on the flight I heard the safety warnings, including the following:

“If cabin pressure should change, panels above your seat will open revealing oxygen masks; reach up and pull a mask towards you. … The plastic bag will not fully inflate, although oxygen is flowing. Secure your own mask first before helping others.”

When I first heard this years ago, my initial thought was that it seemed selfish. Shouldn’t you take care of those who can’t take care of themselves?

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Do You Zappos?

July 27th, 2016 by Morna

doyouzappos

I am sure many of you have purchased from Zappos? They have great customer service, free shipping, 365-day return policy, someone to answer your questions 24/7/365. Plus all those shoes! What is not to like?

Have you looked at the service you offer your customers? Shoes aside, how does it stack up to Zappos?

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Moving Past Stuckedness

July 20th, 2016 by Morna

stuckedness

Have you ever had so much on your plate that you’re stuck with where to start? I know I have. Last week I started thinking about all the ideas I have to grow ICAP. There is the weekly blog/ezine, the monthly coaching and interview calls, and some content that is already planned to write. Then there is book in progress, the podcast in the works, and the work I want to have happen in our Facebook groups. Wait, I forgot about the webinar I am creating. I know I can look at the my projects and figure out which to pick first, so overwhelm is not the problem.

It really is about uncertainty and where to start or how to move forward on the one project. And, if you are like me, having so much to sort through can keep you stuck. You end up studying the issue to death, over-thinking it, over-revising it, and, yes, staying stuck. I think a good term for this in my case might be analysis-paralysis.

Does this sound familiar? What is the solution?

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Plug The Profit Leaks in Your Business

July 13th, 2016 by Morna

profit-leaks

Do you remember the lyrics of a childhood song, “There’s a hole in the bucket, dear Liza, dear Liza”? I don’t know if kids still sing this today or not. In the 1950s and 1970s, a British comedic duo, Flanders and Swann, wrote a parody named “There’s a Hole in My Budget.” Well, for some of us that hole is all too real.

Last week I was working on a new webinar titled “5 Smart Ways to Make Money in Your Creative Arts Business Now.” While you definitely want to bring more money into your business, you may have holes in your business where money is just leaking out. Bringing in more cash does not negate what you are losing.

To get started, you will need to actually look at your numbers. Yes, I know that it is not as much fun as creating, but you can’t find the leaks otherwise.

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Breaking Through Your Creative Blocks

July 6th, 2016 by Morna

break-through-blocks

I had a conversation last week with a client who was stressing about spending so much time on and in her business that she was feeling stuck. Beth told me how she used to love to create just for herself, without a business outcome involved. Only now, she just did not even have time to do that. And, she was suffering. She felt lost and was beginning to be “stuck” with the creating that was important to her business growth. I suggested that she schedule “Beth time” into her calendar for creativity and stick with it, no matter what. By allowing time for herself, I believe Beth would show up better in her business.

As we were talking about how to schedule that time, I remembered the  lecture Elizabeth Gilbert gave at the 2009 TED Conference entitled “A Different Way to Think About Creative Genius.” It was about nurturing creativity.

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Reclaim Your Creative Energy

June 29th, 2016 by Morna

reclaim-creative-energy

I am really a very organized person. I know where to find what I need. I could say, “A place for everything, and everything in its place,” only that is not quite exactly true.

While I am organized and I know where everything is, I can become someone who is consumed by stacks of this and that. Yes, I know what is in the stacks, but all those stacks are robbing energy from me.

When the space is clearer, so is my mind. When my mind is clear, I will work better. I know this to be true. I also know that once I start working in a clear, clean, clutter-free environment, new opportunities show up for creativity and for business. Why would I — or you — not want this to happen?

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Set Your Business GPS!

June 22nd, 2016 by Morna

biz-gps

Last weekend on my way to the Eastern Shore, I got caught in a mass of slow traffic. Anyone from these parts knows we only have one way to reach the beach, and that’s using the Chesapeake Bay Bridge in Annapolis. Its two spans date to 1952 and 1973 and can’t handle today’s traffic. Slow-downs and waits are a normal occurrence, particularly during the summer, so I try to time my trip to avoid them. Despite my best efforts, I was stopped.

Because of the nature of the journey, my GPS isn’t of much use. It can’t re-route me across the water! As I edged along, I thought about the GPS you set for your business.

• Your car’s GPS won’t work without a starting and ending point. It’s the same in your business. You need to know where you are now and where you want to go.

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