TwitterPinterestInstagramGoogle PlusMembers login

What’s Your Self-Worth Quotient?

October 26th, 2016 by Morna


This week I offered a complementary webinar titled “5 Smart Ways to Make Money Now in Your Creative Arts Business.” Before I shared the five strategies, I spent some time talking about your mindset and knowing your value. From my experience working with creative entrepreneurs, I often find they struggle with determining a value for their work and then charging for it. Here are some tips for dealing with your worth:

Know exactly what you are charging. Many creative arts entrepreneurs often are challenged by what to charge for their services. Many tend to undercharge because they don’t know what to charge. They look at what others are charging and figure it must be right. Do you ever wonder how that person came up with her price? She probably did what you did: looked around at what others were charging and figured it was right. Take the time to go back and determine how long it takes you to accomplish your work. Consider what your expenses are – overhead, taxes, materials, etc. Then determine what you need to make on an hourly basis to meet your expenses and make a profit.

Read more…

Finish the Year Strong

October 19th, 2016 by Morna


It’s mid-October and, if you are at all like me, you’ve look at the end of the year and at all you want to accomplish before then. It could be trade shows, new patterns or programs, a rush to get your sales where you projected. And, then, of course, the holidays  — Halloween, Thanksgiving, Christmas and Hanukkah — will be here before you know it.

Read more…

Selling: It’s About Service

October 12th, 2016 by Morna


During our recent Facebook “Get Your Art Out There” Challenge in our Creative Passion to Profit Group, the topic of sales came up. Really it was the topic of not feeling comfortable selling. So I ask you, does selling feel uncomfortable or even scary to you?

No one likes to be sold to, and we all have opinions about people who sell. Do you know that Gallup® does an annual survey on honesty and ethical standards of people in a variety of fields?  Car salespeople come in close to the bottom of the list, as do telemarketers. (Being from the DC area, I found it interesting that members of Congress and lobbyists fill two of the bottom three slots.)

If you go to that same list, what profession do you think occupies the top position? For the last 14 years, it has been nurses. Why do you think that is?

Read more…

Do You Have Gotta-Do-It-First-itis?

October 5th, 2016 by Morna



Can you picture yourself here?

* Headed to the office or studio passing through the kitchen only to see the dishwasher needs to be emptied. Well, it won’t take that long. Let’s do it first and just get it done.

* Back on track headed to the office or studio only to be distracted by the laundry basket. Well, let’s just throw that one load in. It will only take a minute or two.

* Looking at the messages that came in the night before. One was from a friend down the street. Well, what could she want? It’s just a quick phone call, and it will be out of the way.

* Now you are in your office and ready to get to work. Wait, let’s just check the email. Oh, some of these look really quick to answer. Let’s just do them first and get them out of the way.

Did you just lose half your day because you had what I’ve termed “gotta-do-it-first-itis”?

Read more…

Can You Find Your Art Supplies?

September 28th, 2016 by Morna


I have been in a “cleaning out” mode lately. We have talked about downsizing in the next few years. I always joke that I am on a five-year plan for decluttering and the time just keeps getting shorter.

Looking around at my studio, I realized that it could use a healthy cleaning. So I started sorting through books, fabrics and art supplies. Gosh, we quilters, sewists and artists certainly do accumulate a lot. I know I will appreciate the open space in which to create. Here are some tips if you are facing that increasing pile, or piles, of stuff:

Start With a Plan

Start with a plan. As I started thinking about the decluttering process, I realized I was really curating my space — selecting, organizing and presenting. The first questions you could ask is what do you want your space to say and how do you want it to function for you.

If you are a fan of Marie Kondo and her

Read more…

The Myth of Multitasking

September 21st, 2016 by Morna


As I came back to work this morning after a two-week vacation, I faced a mountain of things to do. Where to start? Maybe I could manage to do more than one task at a time. You know, answer email or scan Facebook while listening to an online class, or straighten the studio while making a phone call, or quickly check the calendar to see if an appointment is scheduled while in a phone conversation. Quite the picture, isn’t it?

Yes, I am talking about multitasking and it does not work! According to Harvard Business Review blogger Paul Atchley, studies show that multi-taskers are less efficient, perhaps by as much as 40%, than they think. He says that it takes an average of 15 minutes – and I have read numbers as high as 40 minutes – to reorient oneself to the main task. Wow – 15 minutes! Can you imagine how much time you waste on a daily basis trying to get back to the task at hand?

Many people dispute the fact that multi-tasking doesn’t work, citing their own experiences. Not true, as research shows again and again.

Read more…

Get Off Your But!

September 14th, 2016 by Morna


Some time ago I read A Whole New Mind by Daniel Pink. It’s a good read about why right-brainers will rule the future.

The future, really today, is the “conceptual age.” Pink discusses the “six senses” that one uses to build a whole new mind to thrive in this conceptual age: design, story, symphony, empathy, play and meaning. While I do not necessarily subscribe to his premise in total – I believe we need to engage both parts of our brain – he offers lots of great exercises to get your right brain working. And even though many artists are right-brained, you will find the exercises fun and expanding.

Onto ifs, ands & buts. In his discussion on meaning, one of Pink’s suggestions for creating more meaning in your life is to replace the word “but” with “and.” He says that “buts” can create roadblocks for creating more meaning in your life and suggests creating a list of what you are trying to accomplish and what is in your way.

Read more…

Back to Business

September 7th, 2016 by Morna



Labor Day in the United States was earlier this week. While many school districts around the country opened their doors in August, September always seems like back-to-school month to me. Since I run a business these days, I think of it as back-to-business month. You have four months to really rev up to meet those goals you set early this year.

While it is back to business for many of us, it has been a changing business landscape over the summer in the sewing, quilting and crafts fields. Here is a roundup of what has happened and my thoughts. It’s likely you already know about some of the changes.

1. In July, Quilter’s Newsletter Magazine announced that it was folding with its October/November 2016 issue. QNM, owned by F+W Media, was started in September 1969 by Bonnie Lehman at her kitchen table. That first issue cost 35 cents, and the magazine went on to be a leader in the industry. I don’t think the industry would be where it is today without her foresight and willingness to help it grow. I was a long-time subscriber and still have a stash of issues. Magazine publishing is a hard business. I focused on magazine publishing getting my masters’s and was in it for 20 years. Magazines thrive based on a variety of factors, including advertising and circulation. Advertising is what pays the bills for most magazines and in today’s environment the competition for the advertising dollar is steep. It’s not just from other print magazines. Ad dollars are spent on the Internet. Advertisers see where the buyers/readers are and go there. Today, so much is available on the Internet. What can stop other magazines from the same future as QNM? Support your favorite magazines. Tell the advertisers in them that you found them in the magazine. Current QNM subscribers will receive Quilting Arts magazine until the subscriptions expire.

2. In July, American Quilter’s Society announced that it will stop publishing books in 2017. AQS was formed in 1984 by Meredith and Bill Schroeder, who were collectors and publishers of books for collectors. The business went on to sponsor quilt shows, host a television show, and publish magazines. If you look at the quilt and sewing industry, you will find lots of competition for the crafter. I have always been amazed at the numbers of quilt and sewing books published each month, so it does not surprise me to see a shake-up in this area. Again, consumers are looking for how-to craft information, and, in addition to finding it in competing books,

Read more…

Move the Needle in Your Creative Arts Business

August 31st, 2016 by Morna


For many of us, moving the needle may have different connotations, especially since so many who read this blog sew. Today I want to talk about moving the needle forward in your business. All of us get stuck. Sometimes it’s just a simple tweak that can get the machine moving again. Sometimes it is something bigger that you need to do to move your business to the next level. Here are nine ways that will help get you moving and bring in cash to your business:

Read more…

Reinventing Everyday

August 24th, 2016 by Morna



Are you practicing the 3 R’s?  What are the 3 R’s, you ask? Recycle, reuse, repurpose – all part of reinventing your business everyday. How much of what you create just needs to be spiffed up or re-slanted to make it new? We see it all the time in other markets. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a creative arts professional?

Read more…

Copyright © Morna McEver Enterprises LLC, All rights reserved.
Reproduction of any kind is expressly prohibited without written authorization
Designed and hosted by GloDerWorks

Entries (RSS) and Comments (RSS).