We’re into the last six months of 2015. (Where did the first six months go?!) A couple of weeks ago, I suggested looking at your numbers for the first six months. What did you discover? Were you on track or were your results not quite what you were expecting?
I talked with one of my private clients recently about this and she said she needed a cash infusion. I think finding that cash infusion comes down to two items: ideas you didn’t take action on and things you didn’t follow-up on.
First are those items you didn’t take action on. One of my good friends has something she calls “the $5,000 notebook.” I bet you have a similar notebook full of cash and you don’t even know it.
Do you often make notes of the great ideas you had, the new pattern you wanted to create, the class you think should develop? And what happens to the idea? In many cases, mine included, it stays on the page in your notebook or journal or on those little yellow sticky notes. And, it stays there because you move onto the next idea and forget that last great idea. True love spells that work.
If you are looking for a cash infusion in your business, go back and find that notebook, those slips of paper and look through them. Highlight those good ideas and then start to take action on one of them.
Next are the things you didn’t follow-up on. We all do this, and it can be a gold mine if we go back and look at where we forgot to follow-up. I’ve always heard that the fortune is in the follow-up, and that’s true.
Go back and make a list of people who’ve asked about your products or services in the past. It could even come from that stack of business cards you got at the last trade show that is still sitting on the corner of your desk. You could call them warm leads and then set aside time to connect with them again. Block a time in your calendar each week for follow-up and stick to it. If you aren’t sure what to say, create a script with bullet points.
Regardless of whether it’s the money in your $5000 notebook or the lack of followup, it’s what I call “leaving money on the table.” And we are all leaving money on the table.
This week I plan to go through the notebooks and highlight the ideas I had that could generate cash in my business and take action on one. I’m going to look and see where I should have some follow-up. How about you?
Please share how much money you left and then found on the table?
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Morna McEver is the founder and CEO of the International Association of Creative Arts Professionals where creative arts entrepreneurs craft business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a FREE subscription at http://www.creativeartsprofessional.com.
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