My first “official” quilt class was in 1984 when I took a Continuing Ed class in the town where I lived. The class was Amish diamonds in the center, all by hand! I started with templates and even made my own feather stencil for one of my borders. I have always enjoyed sewing, and quilting felt comfortable – much easier than fitting clothing. As a young girl, I listed sewing as my hobby. My grandmothers were both seamstresses, and I admired their work. It feels natural to have sewing and now quilting as my business. I continue to take classes because I want to continue learning about my passion.

I started longarm quilting in 1998 when I worked in a quilt shop in West Monroe, La. The owner asked if I had interest in learning the longarm so she taught me the basics. I quilted 22 lap quilts that fall as Christmas presents, which gave me a lot of time learning the machine and techniques. I then graduated to pantographs, as that is what was most requested by the customers.

I started teaching quilting while living in Cairo, Egypt.  When I moved there in 1993 I helped start a quilt group, Quilters in DeNile. Several people in a cross stitch group wanted to learn to quilt, so I taught classes for the quilt group and at CSA (Community Service Association) where expats from many countries gathered. “Good cotton” quilting fabric was hard to come by so my summer visits home were spent buying fabric and filling my suitcases. We could get solid cottons in the souks and small shops along the Street of the Tentmakers, but it was a lesser grade as the high quality Egyptian cotton was exported.

Self-publishing was the means needed to a quick end. I wanted to put my techniques into print so I could share my ideas with my students but didn’t have time to go through the proposal process. Thanks to my husband’s editing and computer skills we actually printed the first versions of my longarm books on our home printer. After their debut at my first teaching show I had them printed professionally. With self-publishing, complete instructions are crucial. I always have other quilters walk through the instructions to make sure they are easy to understand. I also have my husband, a non-quilter, read it for logical sequence.

Yes, I also self-publish all my patterns. I am basically self-taught when it comes to computers. With some tips from my husband, I do all my own diagrams and layout. I worked with a graphic designer to re-design my logo and help with the Brilliant Bindings cover page. She also runs a printing business in the town where I live, so it fit to have her do all my printing. It made it very convenient to proof layout, photo colors and determine the best paper choices. Getting the perfect lighting and angles for my cover quilts proved difficult so I now trust those photos to a professional.

I have a website to support my products and teaching engagements. I recently went with a company to re-design and upgrade my site to offer more to my customers, for example, a free patterns section and newsletter sign-up. I have had a blog address for a couple years, and I’m excited and determined to make it into a “real” blog. I will be working with it more in the coming year to stay connected and show my personal side of traveling and quilting. Facebook has been a wonderful tool personally, reconnecting with high school classmates. I started a business page just last month and look forward to exploring ways I can use it to connect with quilting friends, students and customers. I have not used Twitter.

I have many new projects in the works. It just so happens that my binding tool is a common shape in many quilt block patterns, so I’ll be releasing several new quilts in the coming year. I’m also in the design phase of a couple new tools. I look forward to releasing one at Spring Quilt Market in my hometown of Kansas City, Mo.

Please share your comments below.

How are you going to price your work? You have three ways to price your work: by the size of the quilt, by the amount of time it takes to quilt it, by the number of bobbins used.

Do you charge differently based on different patterns and techniques? Yes! Take this opportunity to explain the differences to your customer. It is common to have a few different pricing categories, such as edge-to-edge, semi-custom, custom and heirloom. You need to explain what each category is, how each category differs from the others based on time required and skill needed.

Do you give an estimate? Yes. The estimate I give is very accurate, but occasionally something comes up to change it. You’ll need to immediately notify the customer and discuss this with her.

Are there any additional fees? Most longarm quilters have an additional fee for thread used on the quilt. You may also choose to sell batting to your customers. Some longarm quilters add an additional fee for turning the quilt, squaring the backing, piecing backings, repairing seams on the quilt top, pressing the quilt or the backing (or both) and trimming the quilt after the quilting is done. Some of us even offer additional services such as binding or labels.

Once you’ve evaluated the answers to those questions, you can use them to set a pricing schedule and create an order or take-in form.

If you would like to read more of Mindy’s article on pricing your longarm work, it’s included in the Fall 2011 issue of The Professional Quilter and available to IAPQ members. The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

Please post your thoughts on this article below.

I know that you were working from home and then moved your business to a store. How long did you have your business at home?

My business was in my home for the first nine years, and I moved to a store downtown about a year and a half ago.

What prompted you to move to a storefront?

I wanted to get out of the house. I have teenage boys and wanted to use that space for a family room for them. I also wanted more separation of my business and personal life. It’s too easy to let the business take more of your time when you’re working from home. And I wanted a more professional business appearance. I felt that a store would give me more presence in the community and people would view me as more professional.

How has this changed your quilting business?

My attitude about work has changed. I’m more focused at the store than I was at home. My business has also grown because I get more walk-in clientele, and I do have more presence in the community as a business.

Has this affected your family life in a positive way?

Absolutely! My time at home is more focused on the family now, and I am not pulled away by the business. My boys are now learning to help out more at home and be more self-sufficient. They’re even learning to cook!

Has this affected your business hours? Do you find yourself working more or less?

My business hours are much more defined now. It feels like I work less hours but much more efficiently. I’m not also trying to squeeze in the laundry and household chores at the same time, so I’m much more focused when I’m at work.

Do your family, friends and customers treat you more like a business now that you’re in a store?

Yes, except my mother. She still likes to call during the day to chat! My customers do see me more as a professional now, and they treat me more like a professional now. When you’re working from home, your customers don’t always see a distinction between work hours and family time, but now they do. I used to get calls and drop-ins during the evenings and on weekends. That issue has completely resolved itself because I’m not in the store at those times, so my personal time is not disrupted.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. This article was excerpted from The Professional Quilter, the IAPQ membership journal. Learn about all the benefits of IAPQ membership and join here.

I’m always on the lookout for different ways to market a business, and I discovered something really cool at my ophthalmologist’s office recently. One of doctors had created a PowerPoint featuring optical illusions, fun quizzes, etc., that plays on the wall of the lobby in the office building. The idea was expanded, and now each exam room includes a picture frame that has several hundred slides encompassing not just the fun things but also testimonials about the practice. This got me thinking about ways we could adapt this idea to quilt businesses. Here are some:

1. The first thought that comes to mind is with product demos in booths at shows. You could have several frames running at the sides of your booth. Of course, that’s in addition to your own demo to draw customers into the booth.

2. If you are a pattern designer and don’t demo in your booth, you could have the frame running with pictures of quilts made by your customers from your patterns. Nothing spurs a purchase like seeing how your quilt pattern can be made in multiple colorways, especially your favorite. I’d love to see this with bag patterns.

3. As my friend and longarm quilter Erin says, quilters travel in packs, so she always has extra chairs in the studio for the friends traveling with her clients. She could create a slide show of herself at work on her longarm and include shots of quilts that she has completed and any ribbons she has won, along with customer testimonials.

4. Art quilters could use this concept with a gallery show. Imagine slides showing you at work, slides of your work that isn’t in the gallery, and slides showing your work hanging in happy customers’ homes with their testimonials.

5. Shops could find lots of ways to use this idea – demos of new products that have arrived, samples from the classes on the schedule, covers of new books, fabrics on order. Imagine putting together one of pictures you took at Quilt Market focusing on all the new products you ordered.

6. Those of you who do craft shows could use the ideas that I have for art quilters: a slide show of you at work, photos of quilts or other products that you’ve sold, photos of your work in your customers’ homes. It’s great to offer people a picture of how your product will look in their surroundings.

I took a quick look at digital picture frames online and found them ranging in price from $30-$300, depending on size of the frame and all the extras, including the ability to add audio. I hope some of you will add this idea to your marketing toolbox and share your experiences with us.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

We are lucky today to have so many wonderful longarm quilters at the ready to turn our tops into masterpieces. Of course, our tops have to be “ready to quilt,” too. And, from talking with longarmers, the tops don’t always arrive in that condition. They might have wavy borders, threads or open seams. How can you expect your longarmer to create a masterpiece when she starts with something less than perfect?

In the Spring issue of The Professional Quilter, Mindy Caspersen discussed the problems that the longarmer must address when the quilt top needs work. And to guide the piecer, she included tips for preparing the top, back and batting.

Here are Mindy’s tips for preparing your top:

• Piece accurately.
• Choose a neutral thread color for piecing.
• Remove any stray threads, especially those that might show through light-colored fabrics.
• Secure seams, especially on pieced outside borders. These may pull apart on the machine frame.
• Press carefully. Make sure your seam allowances are pressed well and do not flip back and forth. (This is extremely important for stitch in the ditch work.)
• Attach borders properly so they are not wavy.

To read the rest of Mindy’s article and her tips for preparing your batting and backing, see the Spring issue of The Professional Quilter. If your membership is not current, you can join or renew here.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

How did you get involved with longarm quilting?
Shortly after I basted and quilted my first quilt on a domestic sewing machine (DSM), I realized that it wasn’t something I wanted to be doing over and over again. I loved piecing but hated the quilting part of the process. After researching the price of longarms, the only way to justify the purchase was to take in customer quilts to recoup the investment. I had no idea it would explode into a full-time career in a short few months.

What is ManQuilter and how is it separate from the rest of your quilting business?
ManQuilter is the essence of my quilting business. I created Manquilter.com to market myself as a longarm quilter. It is my “brand” that I continue to grow every day. I am very committed to building my brand to a point that it is familiar with a large portion of the quilting world. Read the rest of the article nd share your thoughts here.

Tell us about your studio and machine.
I converted my front living room into my studio and run my longarm quilting business out of my home. I am the proud owner of a 2009 APQS Millennium and am one of the newest sales reps for APQS. I have had my hands on every major brand of longarm quilting machine and can tell you without blinking an eye that nothing comes close to the feeling I get when I start stitching on my Millennium Falcon (my pet name for my machine). The horizontal wheels and electronic stitch regulator allow me the joy of precision quilting that my customers demand.

How did you get started teaching quilting in general and also longarm quilting?
I went to MQX in April to take several of Karen McTavish’s classes and was fascinated by her teaching style and the energy she brought to the class. I became certified to teach her quilting technique and came home and approached a local shop about teaching a class. Several months, seven classes and two open house presentations later, I am now officially a competent and confident teacher.

Do you have any business tips you can share with us?
The most important tip I can give is that the sooner you realize that this is your business you are running the better. You are not only a longarm quilter but a business owner as well. Quilting often requires loads of emotion. You need to remove that emotion from the business side of it and make decisions based on a profit model not an emotional response to how you (de)value yourself.

You can read more about Matt and how he and his wife, Bradie, support thier family of ten from quilting in the Winter 2010 issue of The Professional Quilter. The Professional Quilter is one of the benefits of membership in the International Association of Professional Quilters. Learn about all the benefits of IAPQ membership here

Without a doubt, the most important thing you can do is to schedule properly. You must take into account the number of quilts you can reasonably do without overworking yourself. A lot of us just put the quilts on the list as they come in the door or as the customers call, but this method will really put you in a bind as the holidays get closer.

If this is your first year in business, it’s very difficult to estimate how many quilts you can do in a specific amount of time, and it will take you a couple of years to figure out how many quilts you can comfortably do in that specified time period. Just try not to overestimate. It’s better to underestimate than to book too many right now. Do not try to schedule more than you can handle. Most of us don’t work well under pressure; we become frustrated, and then we begin to resent the whole process and our customers. You must set limits for yourself and stick to them! Understandably, you want to be as productive as possible and take advantage of this extra earning time, but overworking yourself only produces poor quality work, which will cost you customers in the long run. If this is your first time for a new customer, it may be the last time if you return poor quality work. Returning customers may be more understanding, but that doesn’t mean they’ll be happy. It may end up costing you more than you bargained for by having to refund money or do the next job at a big discount.

You also need to allow time for yourself. If you have family that will be visiting for the holidays or kids that are out of school for a couple of weeks, you need to be able to spend time with them and enjoy that time without constantly feeling guilty or feeling the need to get back to your pile of customer quilts. If you don’t allow yourself this time to enjoy your family and friends, you’ll resent your customers, and it will show in your work and your attitude toward them.

Also remember to allow time for the unexpected. Never had to set the timing on your machine? You’ll have to do it in the middle of the rush season! Never run out of needles before? It’ll happen now. It’s the nature of the beast, one of those Murphy’s Law things – whatever can go wrong will go wrong at the most inopportune time! Maybe you don’t have that perfect color of thread and you’re waiting for your order to come in the mail. And guess what? The mail gets overloaded at this time of year and slows down too! Or family or friends unexpectedly decide to come visit, or the furnace dies or the dog needs surgery. A million and one things can suddenly come up and take you away from your work. You can’t deal with those things if you’ve overbooked yourself with customers and are already frustrated.

To read more of Mindy’s tips in her Longarm Forum column in Issue 109 of The Professional Quilter, your subscription or membership in the The International Association of Professional Quilters must be current. Learn about all the benefits of IAPQ membership here.

The teleclass is scheduled for Dec. 16 at 8 pm, Eastern Standard Time. Here is a link to the details. Hope to see you then. And, if you have questions you want me to be sure to ask Linda, just drop me an email and I’ll try to fit them in.