Quilt Market can be daunting and overwhelming, especially for the first time attendee. Here are some tips to make your experience more productive.

1. Pack comfortable clothes and shoes. You can easily be on your feet for eight hours or more. Take to heart the Quilts Inc. admonition, “Remember at Market, fashion stops at the knees!”

2. Take some healthy snacks with you, like fruits and nuts. All the booths will have snacks of the chocolate variety and while a bit is fine, you want to be sure to keep your stamina up. Once you start walking the floor, it’s hard to leave. Something new or an old friend catches your eye. That sugar rush just won’t sustain you. And, don’t forget to bring water or an empty water bottle to keep hydrated.

3. Take advantage of the learning opportunities. Quilts Inc. has lectures and classes the day before Market opens and then the mornings and evenings when the vendor floor is closed. This is a wonderful opportunity to take back knowledge to share with your staff and customers and to build your business.

4. Don’t wait in line for Sample Spree. I always check the lines for Sample Spree and often find the same people at the front of the line every show. They get in line at 2 pm for an event that starts at 8 pm. They missed half of the Schoolhouse Sessions. Once the doors open, most everyone in line gets in within five to 10 minutes. Even latecomers get in. Last I heard they weren’t giving a prize for first one in the door!

5. Don’t forget your business cards. You are going to meet shop owners and quilt business owners from around the world in addition to ordering for your business. A good tip is to make a note or two on the back of the card as a memory jogger for when you get home. And, to make it easy for ordering, try printing the information on labels to make filling out forms easier.

6. Start with a plan to shop the floor. Spend time the night before going through the show program, marking those you must see. Set a schedule that includes any appointments you have with fabric companies or distributors. If you are shopping with a group, be sure everyone knows the schedule. Many shop owners walk the floor and collect literature during the first day, go over the material at night and then buy the second or third day. Other shop owners know what their shop needs and buy on the first walk through. Figure out the plan that will work best for you.

7. If you are traveling with a group, be sure you’ve got everyone’s phone numbers programmed in to  your phones. Market is really big, and it’s easy to get separated from your group.

8. Look for ways to connect. Everyone has to have lunch and/or dinner. Look for someone at a table, go join them. You’ll probably pick up a business tip and be able to share one, too.

9. Don’t forget to stop by our IAPQ booth and say hi. We’re in 2413.

Please share your tips on blogging here on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

This is a continuation of all the new fabrics, notions, and other products I saw at Quilt Market this year. You’ll find last week’s impressions on our blog.

1. Clover introduced a number of new products this fall including a 18 mm rotary cutter. The cutter is slender, easy to hold and perfect for cutting out small curved pieces. Also from Clover are “Door Knob TIps” by Judy Hansen. This series of six sewing and quilting reference guides hang like “Do Not Disturb” signs on a door knob. Topics include Binding, Machine Piecing, Machine Quilting, Paper Piecing, Fusible Machine Appliqué and Quilt Measurements.

2. YLI has introduced a new set of threads from Elly Sienkiewicz to celebrate her new book Elly Sienkiewicz’s Beloved Baltimore Album Quilt and the exhibit at International Quilt Market and Festival “Baltimore Album Review II: Baltimore’s Daughters – Friends Stitch Past to Future.” The threads are designed to be used for embellishing after appliqué and are available in at set of four 30-weight silk in variegated colors and also in a set of six that adds two 100-weight silk twisted with metallic. Plans are for the threads to be sold individually.

3. New from designer Robyn Pandolph is her “Scarborough Fair” collection influenced by street festivals, carousels and maypoles. Robyn has also opened a studio in Galveston that features her fabric collections, quilts and other treasures.

4. Pinmoor is a product from Loretta Ivison that lets you use straight pins to baste. After pinning through the fabric you push the pin into a small, pliable plastic tube. This system is easier to use, takes less time to use and also easier to remove than safety pins.

5. If you missed Quilt Festival, you can still get some behind-the-scenes looks at some of the exhibits, new fabrics and ideas for small projects and quilts in International Quilt Festival Quilt Scene, a special publication from Quilting Arts and Interweave.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Over the weekend I stopped into Bath and Body Works to purchase some hand cream, and it was packaged in a nice paper bag with the company name in large letters. What struck me was below the name was “Shop 24/7 at www.bathandbodyworks.com.” Great idea. Of course I knew the company would have an Internet presence, but I loved the not-so-subtle way they reminded me I could find them after the sale.

This also reminded me of an experience I had many years ago vending at a major regional show near my home. I knew lots of the area quilters, and they stopped by the booth excited to show me all their new finds. One product in particular – and I can’t remember now exactly what it was – was a new notion. Everyone who saw it wanted to know where to get it. The receipt had the company’s name and nothing else. The show catalog listed the vendors, only not their locations. I didn’t know where they were, and the only option was for someone to go up and down all the aisles until she found this particular vendor. As I recall, the vendor ended up being in my aisle, though I didn’t know it at the time. I suspect this vendor missed a lot of follow-up sales during the show.

How can you put my experiences to use? When I did that regional show, as well as other larger shows, including Quilt Market and Festival, I had a stamp made with my booth number on it. I think the stamp cost less than $5. Since I used handwritten receipts, I pre-stamped that booth number on the customer copies in my receipt book. I hoped that when all those quilters went back to their hotel rooms and shared their purchases, anyone who wanted to purchase from me would be able to easily find my booth.

Today many people use computerized or printed receipts, and you have the ability to print a message on those receipts. You can add your booth number if at a show, your website, or some other message to encourage repeat sales. One idea that came to mind for a shop was to advertise an upcoming sale or even to offer a small discount for a return visit with the receipt.

As for the shopping bag idea, this would be easy to accomplish when you need to reorder bags. Another option would be to print adhesive labels with the additional info and add them to the bag.

I’m sure you have other ideas to let your customers know how to find you after the sale. Please share them here.