Last week I shared some of my impressions of Quilt Market: new products, fabrics, inspirations. I’m continuing with more this week.

1. Michael Miller Fabrics introduced a number of new lines. In Kathy Miller’s Schoolhouse presentation she mentioned trends of navy, gray and red. For sports fans, Emily Herrick with Crazy Old Ladies introduced Hall of Fame. Her designs were inspired by vintage photographs of sporting events. Mark Hordyszynski showed his Halloween-themed fabric complete with glow in the dark pieces. And, I loved the bright and cheery designs from Pillow & Maxfield in their Ooh La La line in Citrus, Sky and Spice colorways.

2. Andover showed a number of wonderful collections from its designers. I loved the Pear Tree line from Thomas Knauer with its clean blues, greens and salmons. New from Lonni Rossi are Bubbles & Swirl and Lala’s Garden. And, the Winterthur John Hewson  collection is based on work by this important textile printer who came to Philadelphia at the invitation of Benjamin Franklin in 1773. The line includes a large panel, florals, birds, a border stripe and a textured leaf print.

3. Noble Notions had some great quilting notions. I particularly liked their multi-use Quilters Clamp. It can be used as a channel lock for longarm machines or for securing your quilt to a table for basting. It can be used also for hanging items from your work area, such as a trash bag. They also offer both hand and finger grips for machine quilting.

4. eConcept Mall introduced a number of useful sewing products. The Sew Straight Guides are positionable rulers in 1/4″ markings that go on your sewing machine bed. They would be great for beginning and experienced sewers alike. Very handy is the dual thread stand, perfect for twin-needle sewing and also for easy bobbin winding. I also liked the KISS Laser Line. By positioning the laser light on your fabric and holding the fabric in place, you have a line to guide your cutting. eConcept also overs a variety of sizes of hoop shields for embroidery.

5.  I also discovered some scissors developed by Marry J’s. They feature a 1/4″ stop so that you can easily trim appliqué pieces or cut into corners without going too far.

Please share your impressions on Quilt Market below.

Quilt Market is always inspiring: new quilts to see, the latest fabric releases, new designers, new products. Here are some of my impressions. I’ll add more next week.

Orange Peel: New Quilts From Old Favorites
Linda Baxter Lasco, ed.
AQS Publishing; $26.95

I always look forward to each year’s release of the book showcasing the winning quilts in The National Quilt Museum’s annual New Quilts From Old Favorites Contest. The contest features creativity and innovation of individual quilters as they interpret a traditional block with their own design, this year being the year of the Orange Peel block. Each of the 18 winning and finalist quilts is featured in full color along with comments from the quiltmaker. What I like best about the book is that you learn about the quiltmaker’s design decisions, inspiration and techniques in constructing the quilt. I would not have thought about an Orange Peel block incorporating stained glass or Mola techniques. A terrific inspirational and learning resource.

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon  if you would like to learn more about the book.

Quilt Market can be daunting and overwhelming, especially for the first time attendee. Here are some tips to make your experience more productive.

1. Pack comfortable clothes and shoes. You can easily be on your feet for eight hours or more. Take to heart the Quilts Inc. admonition, “Remember at Market, fashion stops at the knees!”

2. Take some healthy snacks with you, like fruits and nuts. All the booths will have snacks of the chocolate variety and while a bit is fine, you want to be sure to keep your stamina up. Once you start walking the floor, it’s hard to leave. Something new or an old friend catches your eye. That sugar rush just won’t sustain you. And, don’t forget to bring water or an empty water bottle to keep hydrated.

3. Take advantage of the learning opportunities. Quilts Inc. has lectures and classes the day before Market opens and then the mornings and evenings when the vendor floor is closed. This is a wonderful opportunity to take back knowledge to share with your staff and customers and to build your business.

4. Don’t wait in line for Sample Spree. I always check the lines for Sample Spree and often find the same people at the front of the line every show. They get in line at 2 pm for an event that starts at 8 pm. They missed half of the Schoolhouse Sessions. Once the doors open, most everyone in line gets in within five to 10 minutes. Even latecomers get in. Last I heard they weren’t giving a prize for first one in the door!

5. Don’t forget your business cards. You are going to meet shop owners and quilt business owners from around the world in addition to ordering for your business. A good tip is to make a note or two on the back of the card as a memory jogger for when you get home. And, to make it easy for ordering, try printing the information on labels to make filling out forms easier.

6. Start with a plan to shop the floor. Spend time the night before going through the show program, marking those you must see. Set a schedule that includes any appointments you have with fabric companies or distributors. If you are shopping with a group, be sure everyone knows the schedule. Many shop owners walk the floor and collect literature during the first day, go over the material at night and then buy the second or third day. Other shop owners know what their shop needs and buy on the first walk through. Figure out the plan that will work best for you.

7. If you are traveling with a group, be sure you’ve got everyone’s phone numbers programmed in to  your phones. Market is really big, and it’s easy to get separated from your group.

8. Look for ways to connect. Everyone has to have lunch and/or dinner. Look for someone at a table, go join them. You’ll probably pick up a business tip and be able to share one, too.

9. Don’t forget to stop by our IAPQ booth and say hi. We’re in 2413.

Please share your tips on blogging here on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Each year I’m always amazed at the numbers of new fabrics, notions, tools, etc., that are introduced at Quilt Market. Here is some of what I saw.

1. Gammill Quilting Systems introduced a new tracking system. The Breeze Track System features 16 stainless steel wheels on a vertical track. Customers found the Breeze Track System offered less vibration and was quicker moving than the horizontal 8-track rubber wheel system. You can have your machine retrofitted for $1,000.

2. I saw more laminates and oil cloth. Several designers, including Tula Pink with Westminster Lifestyle Fabrics, did a line that featured some of her designs in both fabrics. Also from Westminster’s FreeSpirit division is the new Designers Basics Program featuring solids, dapples, houndstooth, twine, instincts, pinwheels, beads and frescos that combine with the prints from Westminster.

3. Hoffman Fabrics has terrific new Bali batiks that feature seahorses and shells. The lines have been popular with buyers along the coastal areas.

4.  Also in the batik area, I saw a wonderful 1/2 inch batik stripe in the Elementals line from Lunn Studios and Robert Kaufman Fabrics. Also from Kaufman is the bright, fun and cheery Daisies & Dots by Piece O’ Cake Designs.

5. Shelly Stokes with Cedar Canyon Textiles introduced her new book Design Magic for Paintstiks on fabric as well as new DesignMagic(TM) stencils and new Sorbet Paintstik colors.

6. Joan Hawley with Lazy Girl Designs was in the Checker booth showing off her newest patterns, including the “Suzi Purse Insert and More” designed to be used as an organizer for your purse or a desk caddy. The pattern includes two sizes and is perfect fit for any of bags made from Joan’s patterns or bags you already own.

Stay tuned for more next week.

You’ve just finished your latest quilt, are proud of your accomplishment and want to show it off. You first share it with your family, then with your small quilting “bee” and finally take it to show and tell at your next guild meeting. For some quilters, this is enough. For others, it is not. Many quilters want to see how their quilts stack local, non-judged show or entering it in a major juried and judged competition. In addition to gaining recognition for your quilts, you also educate other quilters and the general public about quilting and its standards. For local guild shows, this is often a primary reason for holding a show. Additionally, if your quilt is entered in a judged show, you can set goals for improvement based on feedback from the judges or your own comparison with winning quilts. And, of course, you might just win a prize, either a ribbon, cash, or merchandise.

Impartiality in judging is important and one way this is done is through use of a panel of independent judges, usually three. Judges can be trained and certified by the National Quilting Association, or they can be trained through experience. They all adhere to similar standards of judging, although final results will be varied based on the individuals.

Judging can take place either before or after the quilts are hung, and each method has advantages. Judging quilts after they are hung allows the visual impact of the quilt to be better appreciated. Judging quilts before they are hung is usually faster, but visual impact takes second place to the ability to view the workmanship.

Judges often use scorecards or evaluation forms and either a point system, an elimination system or a combination of the two to evaluate the individual entries. The point system uses a predetermined maximum number of! points to judge specific areas, for example, up to 20 points for the color and design, up to 20 points for construction, up to 15 points for finishing, etc., with the total equaling 100 points. Each quilt is judged on its own merits, and the quilt with the highest total number of points is awarded the first place.

The elimination system, on the other hand, allows each judge to evaluate a quilt, make comments on its technique and offer feedback for improvement. If the judge feels the quilt should be held for ribbon/award consideration, it is put aside. If not, it is released from the competition portion. After the quilts are judged in this preliminary fashion, the held quilts are compared to others in its category and the winners are determined.

Neither system is perfect. Regardless, judges evaluate quilts against the same standards. Here are just a few of the commonly held standards that judges use:

General Appearance

· The quilt makes an overall positive statement upon viewing
· The quilt is clean and “ready to show,” i.e., no visible marks, no loose threads, no pet hair, no bearding, no offensive odors.
· The quilt’s edges are not distorted. This is easier to gauge when the quilt is hung.

Design and Composition
· All the individual design elements of the quilt – top, quilting, choice of fabric, sashes, borders, embellishments, finishing – are unified.
· The design is in proportion and balanced.
· Borders or other edge treatments enhance the quilt appearance.

Workmanship
· Piecing is precise, corners match and points are sharp.
· Seams, including those of sashing and borders, are secure, straight and flat.
· Quilting stitches are straight where intended and curved where intended.

As noted, judges consider certain “standards” when evaluating quilts – and the list is really quite extensive – but how do they decide which quilts are the prizewinners? And what is more important, design or workmanship? In the end I think it comes down to design, the quilt with the greater visual impact. But even the quilt with the greatest visual impact cannot rescue poor workmanship.

The Professional Quilter has an ongoing column geared just for judges, but it’s useful for those who are entering shows. Scott Murkin, NQA Certified Judge, writes those columns. We also offer three resources recommended for those in judging programs. You can learn more about The Challenge of Judging by Jeannie Spears, Judging Quilts by Katy Christopherson, and a audio recording of a conversation on “The Judge’s Perspective” between Morna McEver Golletz and judges Jane Hall and Scott Murkin on our resources page.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

I’m always on the lookout for different ways to market a business, and I discovered something really cool at my ophthalmologist’s office recently. One of doctors had created a PowerPoint featuring optical illusions, fun quizzes, etc., that plays on the wall of the lobby in the office building. The idea was expanded, and now each exam room includes a picture frame that has several hundred slides encompassing not just the fun things but also testimonials about the practice. This got me thinking about ways we could adapt this idea to quilt businesses. Here are some:

1. The first thought that comes to mind is with product demos in booths at shows. You could have several frames running at the sides of your booth. Of course, that’s in addition to your own demo to draw customers into the booth.

2. If you are a pattern designer and don’t demo in your booth, you could have the frame running with pictures of quilts made by your customers from your patterns. Nothing spurs a purchase like seeing how your quilt pattern can be made in multiple colorways, especially your favorite. I’d love to see this with bag patterns.

3. As my friend and longarm quilter Erin says, quilters travel in packs, so she always has extra chairs in the studio for the friends traveling with her clients. She could create a slide show of herself at work on her longarm and include shots of quilts that she has completed and any ribbons she has won, along with customer testimonials.

4. Art quilters could use this concept with a gallery show. Imagine slides showing you at work, slides of your work that isn’t in the gallery, and slides showing your work hanging in happy customers’ homes with their testimonials.

5. Shops could find lots of ways to use this idea – demos of new products that have arrived, samples from the classes on the schedule, covers of new books, fabrics on order. Imagine putting together one of pictures you took at Quilt Market focusing on all the new products you ordered.

6. Those of you who do craft shows could use the ideas that I have for art quilters: a slide show of you at work, photos of quilts or other products that you’ve sold, photos of your work in your customers’ homes. It’s great to offer people a picture of how your product will look in their surroundings.

I took a quick look at digital picture frames online and found them ranging in price from $30-$300, depending on size of the frame and all the extras, including the ability to add audio. I hope some of you will add this idea to your marketing toolbox and share your experiences with us.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Quilt Market, the quilt industry’s premier trade show, took place in Minneapolis May 21-23. Minneapolis always seems to welcome us with warm weather and this year was no exception. Thursday, I think the temperature was in the low 80s. Here, in no particular order, are some of the things I discovered at Quilt Market:

1. Quilters Newsletter and Quilts Inc. presented the latest results of the Quilting in America™ 2010 survey. This is the sixth in a series of studies done since 1994 with the intent of measuring the amount of time and money quilters spend on their hobby in addition to profiling the key segments of the market. Some findings: Estimated dollar value of the quilting industry is $3.58 billion. Total quilters in the U.S. now exceeds 21 million. In 2010 dedicated quilters spent a total of nearly $2.5 billion. The dedicated quilter has $8,542 in quilting tools and supplies and owns on average $3,677 worth of fabric. Watch for more details on the survey findings in the Summer issue of The Professional Quilter.

2. Demos are becoming more popular and with good reason. Demos sell. If you don’t demo, here’s an idea I saw in the Thangles booth – use a digital frame to play a video. While the sound was low, you could watch what was happening. It’s another way to engage your booth visitor. MB Hayes with Thangles credits Fabric Café with the idea.

3. Do you want to keep your rotary blade sharp? Try The Cutting Edge ruler system from Sullivans and Pat Sloan. The ruler features full see-through, non-skid frosting and a unique red grid system that highlights the 1/2 inch marking. What is most unique about the ruler is it has an inlaid diamond powder edge that continually sharpens the blade that runs against its edge.

4. Ruffles, ruffles and more ruffles. Michael Miller Fabrics introduced white, raw-edge ruffles, cut on the bias at 3 inches. To showcase the idea, they had a tuffet made from ruffles. And, once I saw the ruffles here, I was seeing them lots of places, particularly on patterns.

5. Clover introduced a new wrap ‘n fuse piping. All you do is cut your fabric, wrap it around the piping, press to fuse and when cool, you have instant piping. It comes as small as 3/16 inches. Clover also introduced a line of eco-friendly bamboo handled notions.

6. Lots of wonderful fabrics: Rue Saint Germaine, Robyn Pandolph’s new line from RJR; an organic cotton line from Kauffman; Ricky Tims’ new Oodles of Doodles line from Red Rooster; Timeless Treasures‘ Tonga Treats, 2.5 inch strips and 10 inch squares from its Tonga Batiks line;  a color wheel line from Avyln; wonderful new pieces from Kona Bay, Moda, Benartex; Clothworks, Northcott, and others. We are so lucky to have this much quality fabric to use.

7. Kaufmann has released an ipod app that’s a quilting calculator.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

During a recent trip to Cape May Point, NJ, I went to a local crafts cooperative with some wonderful work. I remember my days as the quilt/fiber artist at a fine crafts cooperative outside Philadelphia. It’s a great place to sell your work, meet your customer and gather marketing information.

Whether you sell your work in a cooperative or in a booth at a show like Quilt Market, here are some tips to help you increase sales:

1. Set an intention or goal for the show. Is it to make a certain amount of sales, to get your patterns picked up by a distributor, to test a new product? When you are clear on your intent, you’ll be more focused, and your results will show that.

2. Establish eye contact with show visitors, smile and engage them in a conversation. Ask questions that will lead to an answer that is not yes or no. Share something of yourself and your product. Your customer is buying you as much as she is buying your product. And, I’m sure you’ve been to a show where the craftsperson sits on a chair in the corner of an empty booth. Of course it’s empty; no one feels welcome to enter! Get up and greet your customer.

3. Qualify your buyer, i.e., separate the browsers from the buyers. Quilt Market is filled with what I call “the entourage,” quilters who want to see what Market is all about. And, I love quilters who want to become involved in our industry; they keep our industry vital. However, while they may have some influence or be the buyer of the future, they are not the decision-maker today. I’m not saying to ignore them or be rude. You can engage them in a conversation, only find out who makes the buying decision and try to get to that person.

4. Have plenty of handouts and brochures. Not everyone is ready to make a decision when they first meet you. Some like to take materials back to the hotel room and compare before buying. Be sure to bring an original of your handouts in the event you need to get copies during the show.

5. Have a way for people to contact you later. At the cooperative I visited in New Jersey, all the artists had business cards; none had a web site noted on the card. Many times, I’d like to peruse the artist’s web site and see what other work she might have. Not all your buyers will purchase while they are in your booth or even at the show. Make it easy for them to see your product line.

6. Keep up your energy. If you are doing multi-day shows, it’s easy to get run-down. Have healthy snacks and water in the booth. Try to stick to your regular sleeping routine, something I find hard to do at shows. If your energy is zapped, it will show in your results.

Hope these tips add to the success of your next show. And, feel free to share your tips with our readers.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Attending the Friendship Star Quilters show over the weekend reminded me of the variety of reasons quilters have for entering shows. For many,  it’s a chance to share what they’ve accomplished with others.  It’s a chance to support your guild’s efforts, and for many guilds this is what pays for lectures and workshops.  For teachers, it’s a wonderful opportunity to share what their students have accomplished. If you are a professional, it’s a chance to get your work seen by a larger and potential buying audience or to increase your exposure in the quilt or art world at large. For some entering a local show is a stepping stone to a larger show.

Do you remember the first time you entered a quilt in a quilt show? I do.

I was a member of the Charlotte Quilters Guild in 1977, and several of us decided to enter our work in the annual NQA show, which was held at Georgetown Visitation Prep in Washington, D.C. Of course, it wasn’t enough to just enter, we had to go to the show. It was very exciting stepping into this larger venue. I remember that my grandmother met me at the show. I was thrilled she could see my work, and she was quite impressed with all the variety of quilts. (Of course, she did cast her viewer’s choice for one of my quilts!)

Of all the reasons to enter a show, though, I think the best is the opportunity to grow as a quilter and an artist. Why do you enter shows and how does this stretch you?

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.