Over the weekend I stopped into Bath and Body Works to purchase some hand cream, and it was packaged in a nice paper bag with the company name in large letters. What struck me was below the name was “Shop 24/7 at www.bathandbodyworks.com.” Great idea. Of course I knew the company would have an Internet presence, but I loved the not-so-subtle way they reminded me I could find them after the sale.

This also reminded me of an experience I had many years ago vending at a major regional show near my home. I knew lots of the area quilters, and they stopped by the booth excited to show me all their new finds. One product in particular – and I can’t remember now exactly what it was – was a new notion. Everyone who saw it wanted to know where to get it. The receipt had the company’s name and nothing else. The show catalog listed the vendors, only not their locations. I didn’t know where they were, and the only option was for someone to go up and down all the aisles until she found this particular vendor. As I recall, the vendor ended up being in my aisle, though I didn’t know it at the time. I suspect this vendor missed a lot of follow-up sales during the show.

How can you put my experiences to use? When I did that regional show, as well as other larger shows, including Quilt Market and Festival, I had a stamp made with my booth number on it. I think the stamp cost less than $5. Since I used handwritten receipts, I pre-stamped that booth number on the customer copies in my receipt book. I hoped that when all those quilters went back to their hotel rooms and shared their purchases, anyone who wanted to purchase from me would be able to easily find my booth.

Today many people use computerized or printed receipts, and you have the ability to print a message on those receipts. You can add your booth number if at a show, your website, or some other message to encourage repeat sales. One idea that came to mind for a shop was to advertise an upcoming sale or even to offer a small discount for a return visit with the receipt.

As for the shopping bag idea, this would be easy to accomplish when you need to reorder bags. Another option would be to print adhesive labels with the additional info and add them to the bag.

I’m sure you have other ideas to let your customers know how to find you after the sale. Please share them here.

Attending the Friendship Star Quilters show over the weekend reminded me of the variety of reasons quilters have for entering shows. For many,  it’s a chance to share what they’ve accomplished with others.  It’s a chance to support your guild’s efforts, and for many guilds this is what pays for lectures and workshops.  For teachers, it’s a wonderful opportunity to share what their students have accomplished. If you are a professional, it’s a chance to get your work seen by a larger and potential buying audience or to increase your exposure in the quilt or art world at large. For some entering a local show is a stepping stone to a larger show.

Do you remember the first time you entered a quilt in a quilt show? I do.

I was a member of the Charlotte Quilters Guild in 1977, and several of us decided to enter our work in the annual NQA show, which was held at Georgetown Visitation Prep in Washington, D.C. Of course, it wasn’t enough to just enter, we had to go to the show. It was very exciting stepping into this larger venue. I remember that my grandmother met me at the show. I was thrilled she could see my work, and she was quite impressed with all the variety of quilts. (Of course, she did cast her viewer’s choice for one of my quilts!)

Of all the reasons to enter a show, though, I think the best is the opportunity to grow as a quilter and an artist. Why do you enter shows and how does this stretch you?

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

I’m giving my lecture “Boost Your Quilt Business With Internet Marketing” on May 14 at International Quilt Market in Pittsburgh. We also have a booth – No. 1524. Here’s a link for more information: International Quilt Festival. I’ll look for you there.  Be sure to stop by!

I mentioned some about my trip to International Quilt Market and Festival a couple of weeks ago. At Market, fabric colors still seemed to be clear and bright, though I did notice some browns creeping back in. Lots of large designer prints, a la Amy Butler; lots of young new designers, including Jay McCarroll, Project Runways’s 2005 winner, now designing for FreeSpirit Fabrics. Also fans of Robin Pandolph will be thrilled that she is now designing for RJR. The other thing that struck me was food: lots of jelly roll, turnover and layer cake fabrics, books, patterns. Nice to have a non-caloric choice!

One of the niftiest new products I saw was Clearly Perfect Angles from New Leaf Stitches. This vinyl template sticks to your sewing machine table via static cling and lets you sew 45 degree angles. It also has 1/4 and 5/8 inch seam guides. These static-cling products remind me of the Colorforms I had as a child. My favorite was the repositionable fashion model. I remember drawing around the model and then creating dress designs on paper.

Quilts Inc. has released the following attendance figures for Market: 3,321 attendees and 551 exhibitors taking 1,144 booths.

The quilt show featured a number of special exhibits, most notable the more than 30 quilts in the “The DAR Museum Collection: Quilts From a Young Country.” These quilts have never traveled outside the Society’s Washington, D.C., headquarters. I feel fortunate that I live in the DC area and have seen quilts in the DAR collection.

As for attendance, final figures from Quilts Inc. show that total attendance was 52,542, down 1,704 from last year’s recording-breaking numbers. Considering the economy and Hurricane Ike, the drop in attendance was surprisingly moderate, said Karey Bresenhan, president of Festival’s producer Quilts Inc.
I’ll share more of my thoughts and other products in the upcoming issues of The Professional Quilter. If your subscription expired with the Fall issue, be sure to renew shortly.

Quilt Festival is always so inspiring to me. I’m floored every year by the quality and creativity of today’s quilters. I always return with my creative juices flowing. Just wish that came with unlimited time!

Tuesday evening before the show opened was the IQA Winner Circle’s Celebration. Best of Show, sponsored by HandiQuilter, went to Sharon Schamber for her “Spirit of Mother Earth.” Here are some details:

I particularly liked Trellis of Red Flowers by Deborah Kemball, the quilt that won the Founders Award, sponsored by International Quilt Festival. Here’s a full shot and a detail:

One of the newer awards is the Future of Quilting Award, sponsored by C&T Publishing. It went to Gina Perkes for Silken Defiance. Here’s a full shot of the quilt:

I always love Quilt Festival, not just for the outstanding quilts, but for the energy of other quilters and for the chance to catch up with quilters I haven’t seen for a year and to make new friends. If you’ve never been to the show in Houston, the scale is hard to appreciate. It takes up all five halls of the convention center.

Here are some overhead shots:

Thursday was the final premiere of the Bernina Fashion Show. Here are the two winning garments. The one on the left is the viewers choice, High Tea at the Broadmoor by Jenny Raymond, and the one on the right is the creme de la creme, Midnight Waltz by Ludmila Aristova:

Here is a shot of me with Alex Anderson, who received the Silver Star Award on Saturday, Ricky Tims and Eleanor Burns. Alex’s and Ricky’s booth was close to mine, so I saw them in passing a lot:

I also took a turn in the Priority Alzheimer’s Booth on Saturday. I don’t know the final numbers, but I do know they raised more than last year and went home with less than 100 of the 1000 quilts they brought.

Susan Ennis is the artist who created the second quilt I had in my booth. It’s titled Oasis.

And, finally, here’s a shot of Karen Bresenhan, the force behind Quilts Inc.