From the Studio of Morna McEver Golletz
Maryland, USA
Hello Creative Arts Entrepreneurs:
We’ve now hosted the Creative Arts Business Summit three years in a row and have been overjoyed by the amazing feedback we’ve received. We anticipated these would be wonderful events and beneficial to those who attended, but we were truly overwhelmed by the sharing of the attendees and the benefits they experienced. Hosting them has been truly one of the highlights of my business life.
I’m the founder and CEO of the International Association of Creative Arts Professionals where I have been helping women – and some cool men – create successful businesses from their passions in the creative arts for more than two decades. For several years I was asked about an annual membership event, a place where members and other creative entrepreneurs could gather, learn how to boost their businesses’ profits and connect with like-minded creative people. We’ve now how two annual events and are beginning to plan for the third just weeks after the second – mostly because attendees are asking to register NOW for next year so they can commit and get the dates on their calendars!
The 2015 Creative Arts Business Summit will be designed to help you — the creative entrepreneur — build business skills. And, we all know that building business skills is just part of what leads to success. We’ll talk about creating systems for success. We’ll cover how to use technology and social media. Many of our members have told me — and I know first hand — that mindset is a huge part of the picture, so that will be included in our agenda. As with the past three years, we will bring in outside speakers. And, because this is a member event, we’ll have several member-led panels, so we can all learn from each other. And we’ll have plenty of time for networking.
Will you take the time to work on your business rather than in your business?
I’m looking forward to your joining me and other like-minded creative entrepreneurs as we work to move your business forward at the 2015 Creative Arts Business Summit!
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2015 Creative Arts Business Summit Sponsored by
Interested in sponsoring this event? Click here for details.
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Event: Creative Arts Business Summit
Location: Washington, DC
Dates: March 26-28, 2015
Hotel: Hilton Washington Dulles Airport.
Room Rates: $99 per night (click here to reserve this rate while the rooms are available – we suggest you book now as the rooms will go fast).
The 2015 Agenda will be published closer to the event. This is a tentative agenda.
Would you like to participate on or moderate a panel? Click here.)
Day One
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- What is Your Big Why, Part 1?
- Clarify your Target Market
- Develop your USP – Unique Selling Proposition
- Create Your Marketing Message
- Branding Your Business
- Develop a Marketing Plan
- Panel Discussion
- Marketing Makeovers (Evening Session)
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Day Two
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- Internet Marketing Strategies
- Special Guest Speaker – Diane Conklin, business and marketing strategist, www.completemarketingsystems.com
- More Marketing Strategies
- Your personal marketing plan: goal setting and taking action
- Panel Discussion
- Tracking Results and Make Adjustments
- Moderated Networking Session (evening session)
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Day Three
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- Your Mindset: Thinking of yourself as a professional and course correcting your stumbling blocks
- Special Guest Speaker – Mary Jo Cranmore, video marketing consultant and producer, www.clientcyclemarketing.com
- Your Big Why, Part 2
- Teams and technology to support your business
- Creating systems that work
- Panel Discussion
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Note: a $65 administrative fee is charged for any changes to a confirmed registration. Any registration fee refund must be requested in writing and received by February 26, 2015. After February 26, 2015, no refunds will be made. If you cannot attend, you can find a substitute.
Full priced ticket $997 – Current Discount Ticket is $697
$697 one payment or 3 payments of $247.33. (Payments run every 30 days.)
You can also bring your business partner for $297.
Scholarships Available – Details here
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[testimonial3 author=”Rhonda Pierce, euro-notions.com” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2014/05/Rhonda-Pierce-headshot-cropped.png”]“Thank you for another fabulous Creative Arts Business Summit. This was my third CABS and along with my one year Mastermind group, [I] want to applaud you for creating such dynamic, safe and creative environments to focus on my brilliance. It’s not always easy to step away from work, but the time and money is so well spent. Since attending CABS, seems each year my business focus becomes more acute and energetic. In fact, my professional accomplishments seem to be on an accelerated track that I fully credit to your events. Thank you for sharing your brilliance, your knowledge and enriching my professional confidence. ”[/testimonial3]
[testimonial3 author=”Kristine Poor, PoorHouseQuiltDesigns.com ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2014/07/Kristine-Poor.jpg”]“I decided to attend the Creative Arts Business Summit because I wanted to focus on business growth for Poorhouse Quilt Designs, away from daily distractions. What I came away with, after attending the Summit was much more; I found clarity in my vision for my business, renewed enthusiasm for my business processes and a new view of my brand. All of the attendees shared experiences and knowledge and understanding that I couldn’t have imagined, had I not been there to witness it! Morna and the guest speakers inspired us to move beyond today and see the next step. Marketing through social media has been a big “block” for me personally; after discussing this topic, I am using new strategies to accomplish my goals that are “do-able” for me, and I am seeing results! When I returned to my studio, I had a list of actionable items and I am moving forward every day. Just seeing this progress one month after the Summit is exciting! I will definitely return next year! Thanks, Morna!”[/testimonial3]
[testimonial3 author=”Lisa White Reber, DippyDyes.com ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2013/04/Lisa-White-Reeber-cropped.png”]“Today marks one week from my first day at the Creative business summit 2013. My husband commented “I’ve never seen your work so hard!” He doesn’t know that I’m working smarter, too! Now I have to improve how I work systematically – the days since I got home have been spent somewhat scattershot, as I move from one ‘bright shiny object’ to the next. I’ve started Tweeting; uploaded a video to YouTube and opened my Etsy shop with eight hand-dyed, textured shibori scarves. I’ve downloaded the newest shopping cart software and started adding inventory items to my website, and I’ve got hubby set up with a free lecture and a Craftsy class on photographing my products. I’m going to be keeping him busy too! Now I have to block out time to get back to my newsletter and blog, and then, following Morna’s advice, set up scheduled posts putting that content out there through social media. Then I’ll be back to the dyepots!”[/testimonial3]
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“I signed up with an open heart and an open mind, but was thinking … this better be darn good for the money I was laying out and a 4-day time commitment. The short answer is ‘it was!’
“Who would GREATLY benefit from attending? Any and all designers in the creative arts, shop owners, manufacturers would go home inspired and motivated. It is a jump start for new designers or anyone playing with idea of becoming a designer for profit. The long-standing established designers also benefit greatly. I love to learn and network. It was money and time well spent. I will attend next year. Thanks Morna.”
If you are thinking about attending, you can read my full blog post about it here.
-Debra Gabel, ZebraPatterns.com[/features_box_grey]
[testimonial3 author=”Bruce Cleland ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2014/07/Bruce-Cleland.png”]“I am more driven because of the Creative Arts Business Summit. It has put me back in the proper direction when I had lost my way. Use CABS to find your way when you don’t know where to go next.”[/testimonial3]
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“CABS 2014 was business changing for me. I was prepping for my first booth at Market and feeling lost, confused, overwhelmed and starting to panic.
The contacts and friends, yes friends, I made at CABS gave me a group of wonderful people to bounce my questions off of. The support each member gives back to the group is incredible. If you feel alone in the crazy world of textile arts… CABS will give you a sense of belonging.
I learned a lot about what it means to work in this industry. I went to CABS not knowing what to expect. What I found was a group of talented people willing to help you out at every turn. I am already signed up for CABS 2015 and can’t wait to go!”
Joanne Hillestad, The Fat Quarter Gypsy
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[testimonial3 author=”Mary Jane Kermmoade” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2013/04/Mary-Jane-Kermmoade-headshot2.jpg”]“I didn’t think I could afford to come again next year; but after today, I know I can’t afford not to come.” [/testimonial3]
[testimonial3 author=”Debbie Wendt, WendtQuilting.com ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/08/wendt175.jpg”]“When Morna first put the Creative Arts Business Summit together, I wanted to attend because I wanted to catch some of Morna’s infectious energy. Before the Summit, I wasn’t quite sure which direction I wanted to go with my business. The sessions at the Summit helped to clarify for me as a business-woman where I am and how I want to move forward. The event also helped me to realize how much I am a part of an incredibly talented and giving community of professional women who are willing to share and help each other with what we are doing in quilting.”[/testimonial3]
[testimonial3 author=”Carolyn Goins, CPGDesigns.com ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/08/Goins_CarolynPortrait-1.jpg”]“Before coming to the Creative Arts Business Summit, I was at a crossroads in my business. I debated whether I would get anything out of the event. I knew the “WHY” of my business but I was beginning to fear that the “WHY” was only in my mind. Throughout the three days, listening to Morna’s value-filled sessions, learning the techniques and strategies she taught us, and masterminding with the other attendees, my energy for my business returned to me. I left with the renewed belief that what I provide is of value and the inner knowledge that I really do want to continue my work. At the end of the second day, the pieces of information that had been swirling around in my brain began to come together. I feel now I have a real plan of action to take with me as I return home and move forward in my business. Despite a dismal year last year I believe that my experiences over these three days have given me what I need to revitalize and revamp what I’m doing this year and anticipate success. This was far more productive and encouraging than I ever expected! I’ll be back next year!”[/testimonial3]
[testimonial3 author=”Karen Hingson & Quilt Elegance” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/08/KHingson041210-726.jpg”]“I was a charter member of IAPQ and with each publication, I love what I read and learn. When Morna announced the Creative Arts Business Summit, I felt that is was a great next step for me. I brought my assistant with me to the Summit and we feel we’ve had double the learning and double the fun! Thank you, Morna!”[/testimonial3]
[testimonial3 author=”Christine Van Buskirk and Susan Emory & SwirlyGirlsDesign.com” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/12/Swirly-Girls-QA-JPEG.jpg”]“We had a great time at the Creative Arts Business Summit. It brought a lot into focus for us in our business and has refreshed our outlook. We feel we are going to be able to head home and refocus our energies on the creative aspects of our business. We learned a lot and met a lot of great people to do some cross-promotions with. We’re really excited to be coming back next year!”[/testimonial3]
Full priced ticket $997 – Current Discount Ticket is $697 available
$697 one payment or 3 payments of $247.33. (Payments run every 30 days.)
Bring your business partner for an additional $297.
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[testimonial3 author=”Jerri McKee & Moonlight Design Quilts and Wearables, Inc.
” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/12/Jerri.jpg”]“I came here thinking I was going to go in a direction with my business that seemed like the next step for me. I thought Morna would push me toward it, but instead, she guided me away from it. She helped me focus on the very successful business I have right now and on what I can do to make it bigger and better, rather than going in a new and different direction. I would highly recommend attending the Creative Arts Business Summit. As a group, we worked great together. We helped people who were on the verge of not having a business anymore and we helped people that were very successful with their businesses already. I’m already signed up for next year!”[/testimonial3]
[testimonial3 author=”Gail Dentler & GailDentler.com” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/12/Gail-Dentler-cropped.jpg”]“The Creative Arts Business Summit has given me focus and determination on accomplishing my goals and being able to exhibit in the marketplace.”[/testimonial3]
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